Thursday, July 29, 2010

The Style Plan Workshop Comes to Charlotte

the style plan

I am so excited to be the host for the Style Plan Workshop, facilitated by none other than The Stylish Planner herself, Jeannie Kennedy. The workshop will be on August 26, 2010 at The Bridal House in Charlotte, NC. I had the pleasure of meeting Jeannine in Vero Beach at another wedding planning workshop and I was excited to hear about her company. I am honored that she has chosen Charlotte as another stop on her busy schedule. The details of the workshop are as follows:

The objective of The Style Plan is to clearly show the importance of having a strongly defined and consistent image. During the presentation, we will discuss three key areas of our image as follows:

Virtual Image = website, blog, online ads, and social media
Business Collateral = cards, stationery, brochures, books, albums, etc. and their packaging
Personal Image = YOU, the person – outward and inward

The Style Plan topics:
· Overall image case studies of 3 successful individuals
· Looking the part – why image matters and should be consistent
· How your website, blog and social media use convey your image to others
· Why your business collateral is more than just your card and a pricing sheet
· Basic style guidelines such as dressing for your specific profession and dressing for various events
· Your self-promotion plan: interacting with vendors and clients, promoting yourself at networking events and through social media
· Why you MUST maintain your image on an ongoing basis and how to do it

Deliverables: Each attendee of The Style Plan Workshop will receive the following:

-Self Analysis Worksheet: Virtual Image, Collateral Image & Personal Image
-Target Market Analysis Worksheet (are you reaching who you are aiming for?)
-Professional Biography Worksheet
-Dress Codes Defined Reference Sheet
-Weekly Wardrobe Planner
-Wedding submission tips and guidelines
-Image Maintenance Worksheet
-Complete Style & Image Resource List

Click here to register for this event.